Social Network Analysis for Startups. Finding connections on the social web
Maksim Tsvetovat, Alexander Kouznetsov
Format: Ebook
Does your startup rely on social network analysis? This concise guide provides a statistical framework to help you identify social processes hidden among the tons of data now available.
Social network analysis (SNA) is a discipline that predates Facebook and Twitter by 30 years. Through expert SNA researchers, you`ll learn concepts and techniques for recognizing patterns in social media, political groups, companies, cultural trends, and interpersonal networks. You`ll also learn how to use Python and other open source tools-such as NetworkX, NumPy, and Matplotlib-to gather, analyze, and visualize social data. This book is the perfect marriage between social network theory and practice, and a valuable source of insight and ideas.
- Discover how internal social networks affect a company...s ability to perform
- Follow terrorists and revolutionaries through the 1998 Khobar Towers bombing, the 9/11 attacks, and the Egyptian uprising
- Learn how a single special-interest group can control the outcome of a national election
- Examine relationships between companies through investment networks and shared boards of directors
- Delve into the anatomy of cultural fads and trends-offline phenomena often mediated by Twitter and Facebook
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